The Flora Project by Jax Isaacson
Instagram has a bit of a bad reputation but I’ve found it to be the best place to find lovely like-minded businesswomen. I had been following Jax and Co. for a while, lusting over the beautiful resin and wood jewellery and homewares she makes by hand.
Then I discovered her stunning photography.
The Flora Project is a daily mindfulness practice. Jax wanders around her property in the Riverland region of South Australia to collect native flora. Back in her studio, she arranges the collections into pretty patterns to photograph.
I approached Jax with the idea of creating a small range of greeting cards. Fast forward many, many weeks (the combination of parenting two small people, sleeplessness and less-than-optimum mental health means my work occurs at a glacial pace!) and now I have produced greeting cards with eight of Jax's beautiful photographs.
Jax and I have a lot in common. We both love native flora (a lot) and we both also take business sustainability practices seriously. The cards are made from 100% recycled paper printed locally in Western Australia. The envelopes are 100% recycled and the packaging is plastic-free!
There are eight designs, split into two card packs: Festive pack and Mandala pack. As not-super-Christmassy people, Jax and I thought the Festive pack might make for an alternative style of Christmas card – what do you think?
You can follow Jax on Instagram here
And for beautiful wood and resin products check out her website here